Yep, following on from Sky’s announcement of their Sky 3D TV channel, Virgin Media are putting a metaphorical toe in to the 3D waters by announcing that they will be adding some 3D movies to their FilmFlex powered ‘on-demand’ movie service.

Owners of an existing V HD or V+ HD box will be able to receive these 3D films without having to lift a finger, apart from to buy that 3D TV they’ve been promising themselves, that is.

Please click here for more information about Virgin Media 3D TV.